Durex | Revolutionizing Intimacy and Safety Since 1932
Posts by Shruti SharmaFebruary 20, 2025
Today, owned by Reckitt Benckiser and under the leadership of Ben Wilson, Durex continues to lead the industry with its commitment to excellence and cutting-edge innovations. Let’s delve into the journey of this iconic brand and its contributions to enhancing safe and pleasurable experiences.
Introduction: A Legacy of Trust and Innovation
Durex has been a household name for nearly a century, symbolizing safety, reliability, and innovation in the world of personal health and intimacy. Established in 1932 by the London Rubber Company and British Latex Products Ltd, Durex quickly rose to prominence, becoming synonymous with high-quality condoms and personal lubricants.

The Birth of an Icon: Durex’s Historical Journey
Durex’s journey began in London, where it pioneered the development of latex condoms. The name “Durex” itself reflects the brand’s core values—Durability, Reliability, and Excellence. From 1932 to 1994, the brand was manufactured under the London Rubber Company, setting the benchmark for quality and safety in the industry.
Over the decades, Durex expanded its product range and reach, becoming a global leader in the personal health sector. Its commitment to innovation and user satisfaction has ensured its continued relevance in a constantly evolving market.
Cutting-Edge Innovations for Modern Needs
Durex has always been at the forefront of innovation, introducing groundbreaking products that cater to diverse needs. From ultra-thin condoms for a natural feel to ribbed and dotted varieties for enhanced stimulation, Durex offers something for everyone.
Additionally, the brand’s range of personal lubricants, including water-based, silicone-based, and flavored options, caters to various preferences, ensuring comfort and pleasure. These innovations highlight Durex’s dedication to understanding and meeting the unique needs of its customers.
Commitment to Safety and Quality
Safety has always been Durex’s top priority. Each product undergoes rigorous testing to ensure it meets the highest quality standards. This commitment to safety has earned the brand the trust of millions worldwide, making it a preferred choice for intimate products.
Beyond product quality, Durex actively promotes sexual health education, advocating for safe practices and breaking stigmas surrounding intimate topics. This holistic approach underscores the brand’s dedication to enhancing lives beyond the bedroom.
Sustainability and Ethical Practices
Durex is not just about innovation and safety; it’s also about responsibility. The brand has embraced sustainable practices, from sourcing materials ethically to reducing environmental impact during production. These efforts reflect Durex’s commitment to creating a better future for both its customers and the planet.
In addition, Durex partners with organizations worldwide to promote awareness and accessibility of safe-sex products, ensuring that its impact extends far beyond sales.
Latest Offers: Making Safety Accessible
Durex frequently introduces exciting offers to make its premium products more accessible. Currently, customers can enjoy up to 20% off on select condoms and lubricants. Additionally, bundle deals allow users to stock up on essentials at discounted rates, ensuring they never compromise on quality or safety.
For first-time shoppers, Durex offers special discounts, making it easier than ever to try their range of products. With free shipping on orders above a certain value and discreet packaging, the brand ensures a seamless and stress-free shopping experience.

Conclusion: The Durex Difference
Durex has redefined intimacy by prioritizing safety, innovation, and customer satisfaction. Its rich legacy, combined with a forward-thinking approach, ensures that it remains a trusted partner in personal health and pleasure.
Whether you’re exploring its cutting-edge condoms, versatile lubricants, or commitment to sustainability, Durex stands out as a brand that values its customers’ well-being. Take advantage of their latest offers to experience the difference for yourself—because with Durex, you’re always in safe hands.